They aren't even listed as available from distributors yet..."Coming Soon". I'd expect $369 - $379 to be the street price.
Doesn't look to be too bad of a rifle. I missed it at SHOT...didn't even know it was coming out, and I walked through that booth.
Billet aluminum receiver, machined metal internals and lever, 15rd capacity, they are drilled and tapped for a tang sight, although sample rifle clearly wasnt, 1 takedown screw, 1.5" at 50 yards (claimed), not drilled for scope mounts, tip off rail only. Turkish made by Izmash Salah...they don't make a "bad" rifle, just not a great one.
I think I'd stick with a Browning BL-22, you can find a nice one on gunbroker.